Technology Development
The drive to incorporate technology into business pratices is multifaceted. It may stem from a desire to enhance operational efficiency, decrease expenses, increase expansion, streamline communication, and other similar reasons. Leveraging our expertise in information technology, Hype+ is well-equipped to assist your company in devsing a tailored solution that advances your objectives.
In 2021-2022 PT Bukalapak.com continuously works with Hype+ in building multiple websites. The first website we built for Bukalapak was when Bukalapak went public (IPO). We helped created a website that presents itself as a company profile. The second project was related to BukaReview Growth Hack Program. It aims to increase traffic to Bukalapak website by enriching numerous modules people often visit, such as Baby Name Generator, Women’s Fertility Calculator, Housing Mortgage Calculator, Finance Glossary, Zodiac, Shipment Tracking, and many more.
Modules we plan to build must be scaled in terms of prioritization and strategically. Bukalapak also has its own requirement and technology guideline which we have to adjust accordingly in order to support the development. Bukalapak developed and built its BukaReview modules gradually in a few phases, drawing traffic and improves the performance of SEO
As the largest finance company in Indonesia, with more than 500 branch offices and a total of 3-4 million active customers, Adira Finance currently has a customer application, namely the Adiraku application with more than 1 million users. In the future, the acquisition/sales target through the Adiraku application will be even greater in line with the company's focus on making Adiraku the flag ship of the Adira Finance platform. Various channels for acquisition will be developed, one of which is referral or customer get customer. Word of mouth has always been the most effective marketing strategy, all that's left is a system that can accommodate this.
Hype+ helps Adira Finance to develop referral engine and integrated with other systems in Adira Finance and/or other platforms.
Adira Finance now has a referral engine that can be used by the Adiraku application and can also integrated with other systems in Adira Finance and/or other platforms so that the referral process becomes an integral part of the acquisition process.
Loyalty System & Rewards Management
Loyalty program often requires a special task- force and endless efforts to design and maintain. A great program will enable distribution of rewards to channels with favorable options and without hassle. Hype+ is present with digital rewards that are secure, simple and flexible.
As the top 3 telecommunication giant in Indonesia, Indosat works on complex requirement to retain its customers, employees, and retailers spread across Indonesia. The presence of Hype+ as official and sole partner to Indosat procurement of digital rewards has brought revitalization in the company and its stakeholders. The complexity of the task has to make sure that the best customer experience, the timely manner of distribution, the after sales and customer handling, are provided with best service level.
Hype+ provide methods of distribution, via API integration, bulk delivery, or direct delivery to the rewards recipients.
Indosat reduces the cost of logistics and uses the budget for more exciting campaigns for retailers. Retailers and customers are now more satisfied because they are rewarded with a hassle-free, easy to use digital reward. In addition, they can enjoy the rewards instantly since it is delivered in real time or as it is scheduled.
Digital Marketing
Without a strong marketing strategy, the best product or concept will not reach the market fast enough. That will result in lost of opportunity and facing the struggle of early competition. Hype+ helps to craft a tailor- designed digital marketing that will leverage the successful story of your brand.
Currently, Great Eastern Life Indonesia positioned its role as Bancassurance specialist, since most of the acquisition comes from the bancassurance channel. As a future vision, Great Eastern Life Indonesia also want to grab younger segment, also switch to digital as pandemic Covid-19 has changed their customer behaviour to prefer buy insurance via digital. In order to achieve this, Great Eastern Life Indonesia also focus on their Affinity channel by piloted collaborations with digital affinity partners to extend their reach to new customer segments; millennials and young family. Great Eastern Life Indonesia also build GoGREAT! as their sales website where people can buy insurance online anytime anywhere.
Hype+ helps Great Eastern Life Indonesia to manage their SEM (Search Engine Marketing) to defend the Brand from competitive bid and to ensure always-on presence on Google, as well as to win consumer's click share by drive quality traffic (Insurance Product visit) and number of leads, and also to Improve awareness and strengthenProduct Category consideration for fastest sales takedown.
Great Eastern Life Indonesia can increase the number of consumer's click up to 62.72% and reduced cost per click (CPC) up to 92.78%, also increase conversion lead (CVR) from 0.08% to 0.19% and reduced cost per leads (CPL) up to 58.50%.
